Australian Story (1996) : 18x24

It's said there’s nothing more powerful than an idea whose time has come... This week's program is about a psychology student and a brainwave that became a phenomenon. As Tasmania's terrifying bushfires took hold in January, Mel Irons set up a a Facebook page... The spur of the moment decision became the start of a social media whirlwind that provided a helping hand to thousands of people isolated by the fires. From generators for oyster breeders, to tin openers for the local Food Bank and even a small armada of boats to ferry supplies to the needy, Mel Irons was at the helm. She admits she took risks and cut corners. But the essence of her approach is now being embraced by the State Government and Emergency Services.