
Overview
Ruth attempts to change the fortunes of a hotel in Reading, whose owner is resistant to the idea of altering his prices. Beech House is a 15-bedroom hotel in Reading, owned by businessman Michael Bissell. Michael converted the hotel from a care home four years ago and invested around half a million pounds in the facilities, but so far he has failed to attract guests in Reading’s competitive market. The hotel has lost huge amounts of money and Michael has even had to cash in his pension to keep it afloat. “Because of the losses that I’ve made, it’s been me paying the guests to stay here,” he says. Months away from bankruptcy, he has called in Ruth Watson to help avert disaster.
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3 - 1Grand Hotel, Hastings September 06, 2007
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3 - 2Beech House Hotel, Reading September 13, 2007
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3 - 3Safari Hotel, Bournemouth September 27, 2007
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3 - 4Butley Priory, Suffolk October 11, 2007
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3 - 5Weyanoke, Eastbourne October 18, 2007
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3 - 6St Alfeges B&B, Greenwich October 27, 2007
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3 - 7Haven Hotel, Great Yarmouth November 15, 2007
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3 - 8Woodlands Lodge Hotel, New Forest November 22, 2007
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3 - 9Key West Guest House, Newquay (Revisit) December 13, 2007
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3 - 10Tasburgh House Hotel, Bath (Revisit) December 27, 2007